We forget it sometimes but the alternative of the name of Sainte-Maxime is "Sainte Maxime sur Mer", which means Sainte-Maxime on the sea...

 And the postcard fits well with the destination. With its 11 kilometers of shore bathed in the foam, half of them are beaches of fine sand, Sainte-Maxime is one of the best destination to enjoy the sea and the beach.